About Me

I’m a designer based in Estonia, with in-depth expertise in UX/UI and Product Design. Currently, as Senior UX/UI Designer at Vaimo, I lead the creation of innovative e-commerce experiences across Europe and the USA.

Fueled by an unending sense of inquisitiveness, I find myself assembling and disassembling things, refining and reimagining them to be more intelligent, accessible, intuitive, and purposeful. My ultimate aim is to bring about positive changes in people's lives through innovative ideas.

My true passion lies in infusing a human touch into design, meticulously constructing intelligent products from scratch or enhancing existing ones. I delve into the intricacies of user experience, human cognition, and simplifying human-computer interactions. This involves rigorous testing and user research, enabling me to establish a connection between technology, individuals, and their innate abilities.

I possess a wide range of skills in building, expanding, leading, mentoring, and nurturing diverse design teams across the globe. I value curiosity, empathy, and compassion, while relying on emotional intelligence as the cornerstone of my leadership philosophy. Trust, balance, curiosity, inspiration, motivation, support, respect, honesty, flexibility, and community serve as the guiding principles in my work.

My unwavering fascination with exceptional design drives me to collaborate with like-minded individuals in tackling complex problems for the greater good. By nature, I am a strategist, seamlessly blending forward-thinking, humanism, technological prowess, data advocacy, and systems design logic. I relish challenges that come my way, always eager to learn and grow.

What Others Like to Say About Me

"Roberto is a great designer who combines his technical abilities, soft skills and keen eye for detail to deliver high quality results." – Raili Randmaa, UX Analyst 

"Roberto is a true professional with a passion for design who inspires everyone around him. His ability to respond quickly to feedback and adapt to changing requirements is truly invaluable." – Yurii Pozniakov, Senior Software Engineer