Elevating Customer Interaction: Inspiring Experiences, Redefined

Type: B2B
Company: Hub88
Role: UX/UI Designer
Team: Product Owner, Front-End Developer, UX/UI Designer (Me)
Reach: Worldwide
Medium: Desktop
Tools: Figma, Mixpanel, Google Analytics
Comments: “In this project I gained valuable insights into the value of user-centered design, effective information architecture, and seamless integration of communication features, enabling efficient and successful outcomes.” Roberto.
Team's Comment: "Roberto brought a fresh perspective to our team, helping us think outside the box and push the boundaries of what we thought was possible.”

 

Table of Contents

The Project

Hub88 is a wallet integration platform designed specifically for the iGaming industry. It provides a seamless and secure way for online casino operators to manage and integrate different gaming content providers into their platforms. In order to enhance the customer experience, Hub88 identified the need for a customer area that would provide detailed information on contracts, suppliers, and game statistics. This case study describes the design process and the final product that was created to meet these requirements.

The Challenge

I was tasked with creating a customer area that would provide detailed information on contracts, suppliers, and game statistics. One of the main challenges I faced was creating a user-friendly interface that would allow online casino operators to easily access and navigate the different services.

One of the main challenges I faced was creating a user-friendly interface that would allow online casino operators to easily access and navigate the different services. 

I also had to ensure that the customer area seamlessly integrated with our platform and could handle a large volume of data without compromising functionality or reliability. Overall, the challenge was to create a customer area that provided valuable information to online casino operators while also being user-friendly, reliable, and accessible.

Powering Success: Unleashing the Potential of Research & Planning

The first phase of the project involved extensive research and planning. I conducted a series of user interviews with online casino operators to gain insights into their needs and pain points. I also analyzed data on customer behavior and usage patterns to identify key features that would add value to the customer area. Based on the research and analysis, these three main components need be included in the customer area:

  1. Contracts: This section would provide detailed information on the contracts between the casino operator and the various gaming content providers that are integrated into the platform.
  2. Suppliers: This section would provide a comprehensive list of the gaming content providers that are integrated into the platform, along with their contact information and other relevant details.
  3. Statistics: This section would provide detailed information on the performance of the different games that are available on the platform, including metrics such as player engagement, revenue generated, and more.

Unlocking User-Centric Delight

To guide the design decisions, I developed personas representing different types of online casino operators who would be using the customer area. I created three personas based on our user research: a small online casino operator, a mid-sized online casino operator, and a large online casino operator. Each persona had different needs and preferences, such as the amount of data they needed to access, the level of customization they required, and their preferred devices. By designing for these personas, I was able to create a customer area that met the needs of a wide range of online casino operators.

Design & Prototyping: Igniting Innovation for Seamless Experiences

Once the requirements were identified, I moved on to the design and prototyping phase. I created wireframes and mockups of the customer area, focusing on creating a user-friendly and intuitive interface that would be easy for online casino operators to use.

I also conducted several rounds of usability testing to ensure that the design was meeting the needs of the users. Based on the feedback received from the testing, I made several adjustments to the design to improve its usability and functionality.

From Concept to Reality: Development & Implementation in Action

Once the design was finalized, the development and implementation phase began. I worked closely with the development team to ensure that the customer area was integrated seamlessly into the Hub88 platform.

It was also conducted thorough testing to ensure that the customer area was functioning properly and that all of the features were working as intended. Once the testing was complete, the customer area was launched to the online casino operators.

Collaboration: Igniting Synergy for Collective Genius

To create a customer area that met the needs of online casino operators, I collaborated closely with our clients throughout the design process. I conducted user research to understand their needs and preferences, and I incorporated their feedback into our design decisions. I also worked closely with our development team to ensure that the customer area was integrated seamlessly with the Hub88 platform and that it could handle a large volume of data. Additionally, I worked with our QA team to thoroughly test the product and ensure its functionality and reliability.

To create a customer area that met the needs of online casino operators, I collaborated closely with our clients throughout the design process.

The UI: Captivating Hearts and Minds with Design Excellence

Once I had a solid understanding of our clients' needs and preferences, I began the visual design phase of the project. I created wireframes and mockups to test different layouts and design elements, and we incorporated feedback from online casino operators throughout the process. My goal was to create a clean, modern design that was easy to navigate and provided clear, concise information.

My goal was to create a clean, modern design that was easy to navigate and provided clear, concise information

View of the contract area, where signed contracts, status and a clear feature to upload more have priority in the UI.
Game suppliers, which search and possible filter by game type.
Games by supplier.
A statistics/rating system with easy-to-use filters to search for the most convenient options for the operator was highly requested.
Quick description of each game give operators the better ways to find the perfect game for them.
Full description of the game and review.

Making an Impact: Driving Results through Design

The customer area that was created for Hub88 has been a resounding success, providing online casino operators with valuable information on contracts, suppliers, and game statistics. Our user-centered design approach, which incorporated feedback from online casino operators throughout the design process, helped us create an intuitive and easy-to-use product.

Since its launch, the customer area has been accessed by over 500 online casino operators, resulting in a 30% increase in customer satisfaction and a 20% increase in revenue generated through the Hub88 platform. We are proud to have created a product that has had a measurable impact on the success of our platform and our clients.